Marketing Consultation

Key Takeaways Kickstarter remains the king of "The Launch Event", offering superior organic traffic and higher brand prestige for design-centric hardware. Indiegogo dominates the "Lifecycle", providing robust pixel tracking, flexible funding, and the critical InDemand program for post-campaign scaling. The 2026 algorithm shifts have made Kickstarter more reliant on "Day 1" velocity, while Indiegogo rewards consistent conversion rates. The "Hybrid Model" (launching on Kickstar

Launching a Kickstarter campaign is an exhilarating mix of excitement and anxiety. You have a product you believe in, but as you stare down the barrel of a 30-day funding window, a nagging question keeps you up at night: "Should I save money by doing the marketing myself, or should I invest in an agency to guarantee success?" It is the most common dilemma we see at Captivate. The internet is full of "zero to hero" stories that make crowdfunding look easy, but the reality is o

The "golden era" of crowdfunding isn't over—it has just evolved. As we move into 2026, the global crowdfunding market is projected to reach over $18.5 billion , driven by a massive shift in how consumers discover new products. It is no longer just a fundraising mechanism; it is the world’s premier stage for product validation and brand building. For creators, the potential has never been higher. We are seeing campaigns scale faster than ever before, fueled by algorithmic disc

Ensure Company Compliance with Regulations Before applying, make sure your company holds all necessary licenses, such as a business registration certificate, catering license, or entertainment venue permit. Prepare Comprehensive Operational and Financial Documents Submit all required documents, such as the last six months of MPF contribution records and the latest annual audit report, to meet BUD requirements. Align Application Content with Project Needs If your project invol

The BUD Fund is a highly sought-after funding program for businesses, but its approval rate is relatively low. According to the Legislative Council, the approval rate for the BUD Fund is only about 35%. Additionally, the application process is complex and time-consuming, typically taking around six months. If the application is unsuccessful, it can waste significant time and human resources. To assist first-time applicants in successfully submitting their applications, we hav

Applying for the BUD Fund, which offers up to $7 million in support, can be a daunting task for many clients. The process is intricate, demanding thorough documentation, obtaining multiple supplier quotes, and responding promptly to government inquiries, all within strict deadlines. An unsuccessful application can be a significant setback, wasting valuable time and potentially hindering a company’s development plans. To assist businesses in enhancing their chances of success,

Background Our client is a China-based household appliance company that sought to expand its market beyond domestic borders, aiming to tap into new opportunities and achieve sustainable growth in the overseas market. However, they faced several challenges. Challenges Most markets are saturated with numerous competitors, making it difficult to differentiate and gain additional market share. As a newcomer, the client needed help with building brand recognition and trust, alongs

Background A Hong Kong-based furniture brand, well-regarded for its quality products has encountered a stagnation phase due to the saturated local market. The company wanted to expand its operations to Singapore to explore new growth avenues, they collaborated with us to penetrate this new market. Challenges Our client encountered multiple challenges. They identified Singapore as their target for market expansion, but they have no brand awareness in the location and they also

The client is a pioneering technology company specializing in advanced graphene fabric. Their innovative product is designed for versatile use across diverse environments, from urban settings to snow-covered mountains. With a goal to express its unique brand identity and showcase the cutting-edge technology to potential customers, the client reached out to Captivate for an ambitious brand video production. Challenges The primary challenge for this project was the diverse rang

miniCOCKPIT, a Hong Kong-based startup founded by two Captains, aimed to revolutionize the flight simulation experience with their innovative hardware solution. Despite their groundbreaking product, they faced several significant obstacles. Challenges As a newly established brand launching its first product, miniCOCKPIT struggled to gain awareness in a market dominated by established players. With no existing audience or fanbase, they needed to build their brand name from scr

In the evolving landscape of product launches, crowdfunding platforms like Kickstarter and Indiegogo have remained pivotal in turning innovative ideas into marketable products. The question is whether these platforms still hold their value in 2024, and how best to leverage them for successful product launches. The Viability of Kickstarter in 2024 In short, although crowdfunding might get less hype than before, Kickstarter is still an extremely good platform to launch new prod