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Official Marketing Partner

Dedicated XiaoHungShu Marketing Service

📕 Over 100 clients served

📕Over 400k influencer network

📕 Certified real audience and traffic

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xhs_logo.png
Official Marketing Partner

Dedicated XiaoHungShu Marketing Service

📕 Over 100 clients served

📕Over 400k influencer network

📕 Certified real audience and traffic

Our Clients

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Premium Content Studio

100% Transparent Pricing

Compounding Organic Growth

400K+ Vetted Creator Network

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Big Tech & Elite Agency Veterans

Strategy led by marketing experts from top-tier agencies and ex-big tech. We combine global data insights with local execution.

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Cross-Border Dual Teams

On-the-ground execution in Mainland China paired with seamless, localized Hong Kong account management.
 

Why Captivate?

100% Transparent Pricing

Premium Content Studio

Compounding Organic Growth

400K+ Vetted Creator Network

Image by Callum Mullin

Big Tech & Elite Agency Veterans

Strategy led by marketing experts from top-tier agencies and ex-big tech. We combine global data insights with local execution.

crossborder_team.png

Cross-Border Dual Teams

On-the-ground execution in Mainland China paired with seamless, localized Hong Kong account management.
 

Why Captivate?

Case Studies

Hong Kong Jockey Club

The Hong Kong Jockey Club aimed to boost brand awareness and attract younger Xiaohongshu users to learn about and experience horse racing, ultimately driving on-site consumption. We implemented a pyramid-style KOL matrix strategy, selecting influencers whose follower profiles closely matched the target audience.

 

Through authentic content such as “A Day at the Racecourse” and “First-Time Horse Racing Experience,” the campaign delivered strong results, significantly boosting engagements and search ranking.

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ParknShop Yonghui Superstore at The Point

The Point’s ParknShop Yonghui Superstore underwent a full upgrade with the goal of becoming the “Pang Dong Lai of Shenzhen.” Shortly after opening, it quickly sparked the trending topic “Shenzhen’s Pang Dong Lai,” drawing Hong Kong residents and expats to visit.

The campaign successfully boosted WeChat HKD Wallet payments to over 30%, establishing the store as a “must-visit supermarket for Hong Kong shoppers heading north.”

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MA PAK LEUNG

The marketing goal was to boost #Ma Pak Leung Angong Niuhuang Pills# brand awareness on Xiaohongshu’s health category via high-relevance search terms.
Execution used short-form videos with “in-store reviews” and “product recommendations” for authentic, scenario-based storytelling to reduce decision barriers and capture keyword traffic.


Top influencers sparked breakout posts, triggering organic follow-ups from non-partners. Results: surged visibility, topic traffic, search volume, and influencer participation; unlocked natural traffic and strengthened perceptions.

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The Listening Room

In the competitive landscape of XiaoHongShu (XHS), visibility is the ultimate currency— and we’ve been busy minting it for Wake Concept. By implementing a hyper-focused organic strategy between April and May, we deployed over 50 high-impact posts that have effectively captured the platform’s search real estate.

Our surgical approach to XHS branding has resulted in total category dominance. Even in high-traffic, broader lifestyle category like "尖沙咀游玩攻略" (Tsim Sha Tsui Travel Guide), we successfully carved out a major presence with 4 out of the top 10 rankings. And in nicher keywords like "香港黑膠唱片店" (HK Vinyl Record Stores) and 

"香港黑膠" (HK Vinyl) we are able to secure top rankings, resulting in steady brand growth.

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Our Services

KOL/KOC Store Visits

Drive offline-to-online (O2O) viral buzz. We orchestrate targeted creator visits that create instant social proof, driving high-intent foot traffic straight to your doors.

KOL/KOC Reviews

Seed your product across a curated network of XHS creators. We deliver authentic, detail-oriented reviews that build trust and drive direct purchasing decisions.

Official Account Authentication

Establish a trusted, official anchor for your brand on XHS with our streamlined authentication process and support.

Post Content Creation

Craft high-performing notes optimized for XHS. We plan, write, and design trend-driven lifestyle content that matches the unique visual language of XHS users.

Short Video Production

Tell your brand story through video content. From unboxing to lifestyle integration, we handle everything from scriptwriting to final edit optimized for XHS.

XHS Advertisment

Supercharge your growth with hyper-targeted paid ads and precise ad placement. Boosting your top-performing organic notes to scale your reach exponentially.

XHS Influencer Promotion Packages

XHS Influencer Promotion Plan

(KOL/KOC)

$60,000

Serive period: 6 months

⭐️ Customized brand brief

⭐️Topic and keyword recommendations

⭐️60 KOL/KOC Store visits and posts

⭐️​Monthly KOL performance report

Free XHS official account authentication service for new clients!

XHS Branding Building Plan (KOB)

$30,000 per month

⭐️ 2x 1-2mins short format video

⭐️ 10 text + Image posts

⭐️ Topic and keyword recommendations​
⭐️  Asset production Included

Free XHS official account authentication service for new clients!

Not sure which fits?

We can customise the influencer mix and service to your unique requirements.

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Contact Us

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