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  • Captivate

Market Penetration: Expanding a China-Based Household Appliances Company into the Japanese Market




Background


Our client is a China-based household appliance company that sought to expand its market beyond domestic borders, aiming to tap into new opportunities and achieve sustainable growth in the overseas market. However, they faced several challenges.


Challenges


Most markets are saturated with numerous competitors, making it difficult to differentiate and gain additional market share. As a newcomer, the client needed help with building brand recognition and trust, alongside adapting to cultural preferences and consumer behavior in the market.


Solutions


To address these challenges, we developed a comprehensive strategy. First, we conducted a thorough SWOT analysis for the client. Based on the results and our understanding of the client's needs, we identified Japan as the first destination for their expansion.


Japan is a unique market, so we developed a tailored promotion plan and creative assets that resonated with local consumers. We utilized product launch events, eCommerce, targeted advertising campaigns, and influencer marketing to establish brand awareness and create traction in online sales.


After the online channels were established, we worked with our local partners to develop offline sales channels with some of the biggest chain stores in Japan.


Results


Captivate worked closely with the client in implementing the strategy, the client was able to establish robust sales and greatly enhanced its brand recognition in the Japanese market contributing to long-term growth.


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