Case Study

Background Our client is a China-based household appliance company that sought to expand its market beyond domestic borders, aiming to tap into new opportunities and achieve sustainable growth in the overseas market. However, they faced several challenges. Challenges Most markets are saturated with numerous competitors, making it difficult to differentiate and gain additional market share. As a newcomer, the client needed help with building brand recognition and trust, alongs

Background A Hong Kong-based furniture brand, well-regarded for its quality products has encountered a stagnation phase due to the saturated local market. The company wanted to expand its operations to Singapore to explore new growth avenues, they collaborated with us to penetrate this new market. Challenges Our client encountered multiple challenges. They identified Singapore as their target for market expansion, but they have no brand awareness in the location and they also

The client is a pioneering technology company specializing in advanced graphene fabric. Their innovative product is designed for versatile use across diverse environments, from urban settings to snow-covered mountains. With a goal to express its unique brand identity and showcase the cutting-edge technology to potential customers, the client reached out to Captivate for an ambitious brand video production. Challenges The primary challenge for this project was the diverse rang

miniCOCKPIT, a Hong Kong-based startup founded by two Captains, aimed to revolutionize the flight simulation experience with their innovative hardware solution. Despite their groundbreaking product, they faced several significant obstacles. Challenges As a newly established brand launching its first product, miniCOCKPIT struggled to gain awareness in a market dominated by established players. With no existing audience or fanbase, they needed to build their brand name from scr