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Kickstarter


Kickstarter vs. Indiegogo - Where should you launch your project in 2026
Key Takeaways Kickstarter remains the king of "The Launch Event", offering superior organic traffic and higher brand prestige for design-centric hardware. Indiegogo dominates the "Lifecycle", providing robust pixel tracking, flexible funding, and the critical InDemand program for post-campaign scaling. The 2026 algorithm shifts have made Kickstarter more reliant on "Day 1" velocity, while Indiegogo rewards consistent conversion rates. The "Hybrid Model" (launching on Kickstar
Dec 24, 20255 min read


Kickstarter Marketing Agency vs. DIY: Why hire an agency when you can do it yourself?
Launching a Kickstarter campaign is an exhilarating mix of excitement and anxiety. You have a product you believe in, but as you stare down the barrel of a 30-day funding window, a nagging question keeps you up at night: "Should I save money by doing the marketing myself, or should I invest in an agency to guarantee success?" It is the most common dilemma we see at Captivate. The internet is full of "zero to hero" stories that make crowdfunding look easy, but the reality is o
Dec 16, 20254 min read


Planning for a Kickstarter Campaign in 2026: The New Standard for Crowdfunding
The "golden era" of crowdfunding isn't over—it has just evolved. As we move into 2026, the global crowdfunding market is projected to reach over $18.5 billion , driven by a massive shift in how consumers discover new products. It is no longer just a fundraising mechanism; it is the world’s premier stage for product validation and brand building. For creators, the potential has never been higher. We are seeing campaigns scale faster than ever before, fueled by algorithmic disc
Dec 11, 20254 min read


Kickstarter 2025 Recap
If 2024 was the year of cautious optimism, 2025 was the year the floodgates opened. We didn’t just see records broken; we saw them shattered, pulverized, and 3D-printed into something entirely new. From AI-powered hardware that actually works to tabletop empires solidifying their reign, Kickstarter in 2025 proved that crowdfunding isn't just an alternative launchpad anymore—it’s the main event for innovation. Here is your definitive recap of the trends, the titans, and the nu
Dec 9, 20254 min read


Indiegogo vs Kickstarter: Which Crowdfunding Platform is Right for You? (In 2023)
Indiegogo vs Kickstarter, which crowdfunding platform is right for you? (2023)
Mar 15, 20233 min read
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