Y.X
Performance Highlights: 200+ new inquiries, 40% effective contact rate, 500,000+ total note impressions.
Content Strategy:
We created content for Y.X covering security systems, humanistic care, all-student environments, surrounding food maps, commute testing, and event recaps. By passing on the brand warmth of "Never Lonely in Hong Kong" through authentic stories, we successfully built trust and brand recognition for properties like YHill, Y83, and Y36 among target audiences.
Campaign Execution:
Aligning with the brand’s March–April "Connection Season" strategy, we produced a series of 15 notes focused on four key pillars: security systems, commute testing, community atmosphere, and neighborhood exploration.
Impact:
Leveraging authentic resident perspectives alongside immersive scene-based photography, we established strong brand awareness for their "all-student apartments" and effectively reached key decision-makers preparing to study in Hong Kong.