miniFCU
Performance Highlights: HK$2M+ sales within the first 24 hours, 4,000+ total backers, HK$ 4.56M raised in 30 days.
Marketing Objective:
Successfully launch a flagship product for a newly established brand by positioning it as the most authentic yet affordable flight sim autopilot interface built directly by actual airline captains.
Campaign Execution:
Selected Kickstarter as the primary launch channel and delivered a full-stack marketing strategy, managing the process end-to-end from pre-launch asset production to audience list building and active campaign promotion.
Multi-Channel Strategy:
Orchestrated an integrated growth funnel leveraging paid ad campaigns, high-converting email marketing, engaging social media strategy, niche flight-sim influencer partnerships, and active community management across enthusiast forums.
Impact:
Generated overwhelming pre-launch momentum, driving the campaign past HK$2M in its first 24 hours and establishing miniFCU as a premier hardware brand in the global flight simulation market.