Product Launch

Launching a Kickstarter campaign is an exhilarating mix of excitement and anxiety. You have a product you believe in, but as you stare down the barrel of a 30-day funding window, a nagging question keeps you up at night: "Should I save money by doing the marketing myself, or should I invest in an agency to guarantee success?" It is the most common dilemma we see at Captivate. The internet is full of "zero to hero" stories that make crowdfunding look easy, but the reality is o

As we pass the midpoint of 2025, it's an excellent time to reflect on Kickstarter's crowdfunding landscape and what it reveals about innovation, creativity, and community engagement on the platform's projects in the first two quarters.

In the evolving landscape of product launches, crowdfunding platforms like Kickstarter and Indiegogo have remained pivotal in turning innovative ideas into marketable products. The question is whether these platforms still hold their value in 2024, and how best to leverage them for successful product launches. The Viability of Kickstarter in 2024 In short, although crowdfunding might get less hype than before, Kickstarter is still an extremely good platform to launch new prod