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What are the Most Popular Categories on Kickstarter?

Crowdfunding has become a popular way for entrepreneurs and innovators to bring their ideas to life, and Kickstarter is one of the most well-known platforms for crowdfunding campaigns.

However, before launching a campaign on Kickstarter, it's important to understand which categories tend to be the most popular among backers.

Design and Technology

Design and technology are two of the most popular categories on Kickstarter. Projects in these categories can range from innovative tech gadgets to stylish furniture designs. Backers in these categories tend to be interested in cutting-edge products and unique designs.


The gaming category is another popular one on Kickstarter. Projects in this category include tabletop games, video games, and even gaming accessories. Backers in this category tend to be passionate gamers looking for new and exciting gaming experiences.


The art category includes a wide range of projects, from paintings and sculptures to photography and film. Backers in this category tend to be art enthusiasts and collectors looking for new and unique pieces to add to their collections.

Food and Drink

Food and drink projects on Kickstarter can range from new kitchen gadgets to innovative food and beverage products. Backers in this category tend to be foodies and those interested in health and wellness.


Fashion projects on Kickstarter can include everything from new clothing lines to accessories and jewelry. Backers in this category tend to be interested in fashion and design, and may be looking for unique pieces that are not available in traditional retail stores.


Music projects on Kickstarter can include album releases, concert tours, and even music-related apps and gadgets. Backers in this category tend to be music lovers and fans of specific artists or genres.

Film and Video

Film and video projects on Kickstarter can include everything from short films and web series to full-length movies and documentaries. Backers in this category tend to be interested in independent film and supporting up-and-coming filmmakers.

Understanding which categories are most popular on Kickstarter can help you tailor your campaign to appeal to potential backers. However, keep in mind that popularity doesn't always equal success. It's still important to have a unique and compelling idea, a well-designed campaign page, and a solid marketing strategy to reach your funding goal.

At Captivate, we understand the importance of a successful Kickstarter campaign. Our experienced team can help you develop a winning strategy, create compelling visuals and messaging, and execute a successful launch.

Contact us today to learn more.


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