Crowdfunding campaigns on platforms like Kickstarter and Indiegogo can be incredibly competitive. With hundreds of thousands of campaigns vying for attention, it's more important than ever to make sure your project stands out. And one of the best ways to do that? Eye-catching visuals.
Why Visuals Are So Important for Crowdfunding Campaigns
Campaigns with videos are 85% more likely to be funded than those without, according to Kickstarter. That's a huge difference. But it's not just about videos. High-quality images, graphics, and an overall visually appealing campaign page can all make a big impact on potential backers.
Not only do visuals help you stand out from the crowd, but they also help establish trust with potential backers. They show that you're serious about your project and that you're willing to invest time and effort into making it the best it can be. And when people trust you, they're more likely to back your campaign and spread the word to their networks.
Where to Find High-Quality Visual Assets
Fortunately, there are plenty of resources available to help you create high-quality visuals for your crowdfunding campaign. Some of the best places to find free images include Pexels, Unsplash, and Pixabay. For videos, you can use a tool like Animoto to create engaging content without any prior video editing experience.
It's also worth considering hiring a professional photographer, videographer, or graphic designer to create custom visuals that are tailored to your campaign. While it may be an additional expense, it could make all the difference in the success of your campaign.
How to Optimize Your Visuals for Success
Once you have your visuals, it's important to make sure they're optimized for success. This means using images and videos that are relevant to your project, telling a compelling story through your visuals, and making sure they're high-quality and engaging.
It's also important to make sure your visuals are properly formatted for the platform you're using. For example, Kickstarter recommends using a 16:9 aspect ratio for videos, while Indiegogo recommends a 4:3 aspect ratio.
The Bottom Line
If you're planning a crowdfunding campaign, don't overlook the importance of visuals. Take the time to create engaging videos, high-quality images, and an attractive campaign page. It could be the difference between success and failure. And with so many free resources available, there's no excuse not to put in the effort.
At Captivate, we specialize in creating stunning visual assets for crowdfunding campaigns. Contact us today for a consultation or to learn more about our services. Let us help you make your crowdfunding campaign stand out from the crowd!